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Abbot Sunday Lunch treat in Vintage Inns

Vintage InnsDuring October you can enjoy the perfect combination of a traditional Sunday roast and a great pint of Abbot Ale in selected Vintage Inns for just £9.95. Brewed longer for a distinctive full flavour, Abbot is the ideal indulgence to accompany your hearty roast beef and with its Red Tractor accreditation you can rest assured, like your meal, every pint of Abbot will be made using our nation’s finest ingredients. The promotion concludes after Sunday 7th November.

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Melissa Cole enjoys a healthy pint of Abbot

In this edition of our Ale Blog we have a guest blogger. The UK’s leading female beer writer, Melissa Cole, explains that there’s so much more to real ale than the stereotype…

Busting the Buts

One the things I get ‘told’ most about my profession is that ‘it must be fattening’. Whilst, I’ll admit I could bear to lose a few pounds I know it’s because I don’t get to the gym enough because I spend too much time doing what I’m doing now, sitting in front of a computer.

Like many of you I’ve always known my weight has got little to do with my drinking habits and more to do with my lack of exercise, and now we’ve got proof!

A recent report by the Beer Academy (www.beeracademy.co.uk) has shown beer has a whole slew of health benefits that various other drinks which have dominated the headlines, in terms of being good for you, can only dream of.

So, for those of you who may get grief about spending too much time in the pub, you might want to read on!

Weight of Public Opinion

It’s hard to understand where the beer belly myth came from but we are stuck with it, for now.

Personally I think it’s a lot to do with beer’s image as portrayed in the media, it was only a couple of years ago you started seeing pictures of anyone photographed at a beer festival who wasn’t around 70-years-old, with a beard you could nest a bird in and a paunch.

Which is truly aggravating given that numerous studies have shown, time and again, that it is not the beer that causes the weight gain, it is the lifestyle associated with beer drinkers.

Of course, you have to tip your hat to the wine lobby which has managed to create an image of healthy sophistication around its products, with most people thinking that wine, especially red, is significantly better for you than beer – which isn’t true as it contains no dietary fibre and is higher in calories and here’s proof, did you know, for example, a half of Ruddles Best only contains 79kcals?

You also rarely see little, other than possibly a small curiosity piece, about research such as that which was carried out in 2003 and reported in the European Journal of Clinical Nutrition, which set out to determine whether beer intake was associated with increased BMI (Body Mass Index) or waist hip ratio (WHR).

The study concluded that this was unlikely and even pointed to the evidence that showed moderate beer consumption in women to be linked to lower BMI than those who drank no beer.

Nutritional Nuggets

In fact, a closer look at the nutritional content of Abbot Ale tells a very different story – when drunk in moderation, beer is one of the healthiest alcoholic drinks available.

Beer contains vitamins, which can help you to maintain a well-balanced healthy diet, fibre to keep you regular, readily absorbed antioxidants and minerals such as silicon which may help lower your risk of osteoporosis.

As Professor Jonathon Powell, head of MRC Human Nutrition Research in Cambridge and the first scientist to show the link between the effects of silicon and bone density, points out: “Silicon is found in large amounts in the husk of barley, the very substance used in the beer-making process and is dissolved into the fluid of beer.

“Even knowing this, we were surprised that some of the beers we tested were literally drenched with silicic acid – silicon.”

And despite 68% of people citing beer as the national drink few are aware of its healthy properties and here are some of the most common misconceptions around:

· 10% of people wrongly believe that beer contains fat – beer, like Ruddles or Abbot Ale, contains zero fat and zero cholesterol

· 24% of people wrongly think that red wine, rather than beer, contains the most vitamins

· Only 2% of people realise that beer contains a valuable source of silicon

· 13% of people incorrectly believe that beer is made from chemicals, rather than malted barley and hops.

· One in ten people surveyed don’t realise that beer, such as Abbot Ale contains vitamins and minerals

Brain Benefits

One of the things I’ll always say about beer is that it is, first and foremost, a social lubricant – and a man far smarter than I agrees:

“Our societal attitudes to drinking is one of the few things that have not changed over time,” says

Dr Peter March, a chartered psychologist and director of Social Issues Research Centre based in Oxford, who has edited a report on the cultural aspects of alcohol use.

“Even back in Egyptian times there were rules and regulations designating when and where people drank alcohol.

“Sometimes the drinking was ceremonial, sometimes celebratory or even quasi-religious. But it was always done in a group and therefore subject to group imposed restraints.”

“A good pub is a place where you can go in as a stranger and come out knowing something or someone local.

“All the research points to the conclusion that drinking as part of a group is far better for your emotional wellbeing than drinking alone. It also adds to the welfare of the community as a whole. Alcohol is the facilitator of all these things but drinking as part of a group provides a far greater function than just the imbibing of beer.”

And all I can say to that is – cheers!

Melissa Cole
Who is Melissa Cole?
Melissa is a freelance beer & food writer/broadcaster and member of the British Guild of Beer Writers. As well as judging at major beer festivals all over the world like the Great American and Great British Beer festivals she appears regularly on Market Kitchen, has worked with Radio 4 and written articles for the Times Online, Guardian Online Observer, Beer magazine and Sainsbury’s – as well as leading guided walks around the Great British Beer Festival.

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Abbot Ale is Blessed with New Look

abbot-pump-pint

The new pump clip from Abbot is now a distinctive mitre shape, in homage to the beer and brewing heritage of our home town, Bury St Edmunds. “Cerevisiarii”, or ale brewers to the Abbey were chronicled in the Domesday Book almost a thousand years ago, and we brewers still employ many of the methods as their brewing predecessors and draw water from the same chalk wells. Abbot possesses a reputation for quality that ale drinkers have come to expect, and the new look on the bar will enhance this even further. 

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Real Food and Beer Festival at Greene King

On Saturday 15th and Sunday 16th May from 10am-5pm Greene King are hosting a Real Food and Beer Festival in the Westgate Brewery Gardens. The Festival will take place in a large marquee on the lawn behind Westgate House, Bury St Edmunds (a few doors down from the Theatre Royal), across the gardens and into the Brewery Tap.

Celebrate the Taste of Suffolk

This food and drink extravaganza is part of the 25th Bury St Edmunds Festival, and is a celebration of local products from this fantastic region..

The marquee and brewery grounds will be adorned by the region’s best producers and their fine fayre, and Greene King will of course be showcasing their own fine ales. There will be a hog roast, a venison spit roast, butchery demonstrations, hand-made preserves, local cakes and ice-creams, as well as beer master classes with Greene King brewers. Producers sampling and selling include Aspall’s Cyder, Powter’s Newmarket Sausages, Elveden Estate, Rodwell Farm Dairy, The Cake Shop, Alder Carr Farm, Kelly’s Turkeys, The Chilli Company, Jimmy’s Farm, Paddy & Scotts, Yum Yum Tree Fudge, The English Whiskey Company, and many, many more.

Tickets are £1 and are available from the Theatre Royal Box Office (01284 769505), as well as on the door at the event.

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Abbot’s Top Tankards

Abbot tankards are proving popular, the limited edition promotional packs have just about sold through on single bottles of Abbot Ale and Abbot Reserve but if you’re lucky you might find promotional packs of Abbot Ale 4×500ml bottles (please contact your local store manager for stocking details).

 If you would like to receive a free personalised tankard, simply collect 7 promotional bottle tops, and send together with your till receipts plus a £2 postage and packaging contribution or just send the full amount of £10 (no need to send bottle tops or till receipts). The closing date of this offer is 31st August 2010.

Please click here for full terms & conditions.

 If you’re a CAMRA member please scroll down to find an exclusive tankard deal open until the end of April 2010.

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Date: 8TH APRIL 2010

Author: ABBOT

Tags: , , , ,

Category:Abbot Advertising, Abbot Promotions

Exclusive Abbot Tankard Offer to CAMRA Members

There is an exclusive offer to CAMRA members of an personalised Abbot Tankard for just £4.99. To receive a tankard members are asked to send a cheque for £4.99 made payable to Greene King to the address below with the name or message to appear on the tankard (maximum 25 characters including spaces) plus their address and CAMRA membership number.

Abbot CAMRA Tankard Offer, Greene King, Abbot House, Westgate Brewery, Bury St Edmunds, Suffolk, IP33 1QT.

 Please allow 40 days for delivery from receipt of request. Offer is only available until 30th April or first 1000 requests received, limited to 5 per membership number.

 Unfortunately we cannot accept responsibility for applications lost damaged or defaced. Registered in England & Wales number 3298903.

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CAMRA members Reserve their Abbot Reserve for Cask Ale Week

1703100156Members of the West Suffolk Branch of CAMRA knew they were in for a treat when head brewer John Bexon invited them to the brewery to taste the year’s first brew of Abbot Reserve – produced specially for Cask Ale Week.

 “It lived up to expectations,” as Kevin Waterson, chairman of West Suffolk CAMRA said. “What a fantastic brew – every bit as good this time round as when it won the prestigious Beer of the Festival title in last year’s East Anglian Beer Festival.”

 Said John Bexon, “There’s always an air of excitement in the brewery when Abbot Reserve comes up on the brewing schedule, and since all the brewers are so proud of it, we wanted to share the enjoyment with other people who appreciate great beer.”

 Abbot Reserve is 6.5% abv distinctive, full bodied, smooth and mature, bursting with fruitcake and toffee flavours

 Abbot Reserve is on sale now for Cask Ale Week, and when your local has finished its supply, you’ll have to wait until November until you can next taste the cask version again. Happily, for those who can’t wait, it is on sale in bottles all year round.

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Date: 30TH MARCH 2010

Author: ABBOT

Tags: , , ,

Category:Abbot Promotions, Head Brewers Club

Pubs handpicked for membership of elite Greene King pub club

Cask Mark

A selection of Greene King tenanted pubs have been chosen to be exclusive members of the new Head Brewer’s Club, a collection of Greene King’s hero cask ale pubs.

 Membership of the Head Brewer’s Club means the guarantee of a great pint of cask beer as well as top notch service. Due to the beer rotational policy of some pubs we can’t say for sure which pubs will have Abbot on but many of them are regular stockists but look out for the Head Brewer’s plaque at Greene King pubs in your area. Alternatively you can find a list of pubs along with more details about the ‘Head Brewer’s Club’ by clicking here or visiting www.headbrewersclub.co.uk.

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Date: 30TH MARCH 2010

Author: ABBOT

Tags: , , , ,

Category:Head Brewers Club

Abbot Beer Diploma ‘students’ cash to their grants

Abbot Ale DiplomaWith almost 700 people having taken the Abbot Beer Diploma the prize draw has taken place for the £10 student grants. There 100 winners have been notified and been asked to confirm their contact details so their grant can be sent in April.

 The Abbot Beer Diploma has proved a great success but it’s not been easy for everyone to join the now 400 strong Abbot Alumni. The pass rate is 62% with 24% passing with merit or better and just 9% passing with distinction. Please click here if you’d like to take the Abbot Beer Diploma.

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Date: 30TH MARCH 2010

Author: ABBOT

Tags: , , , ,

Category:Abbot Diploma

Abbot Ale challenges pub-goers to make Brian Blessed laugh

Brian BlessedAbbot Ale, has teamed up with national treasure, Brian Blessed, to challenge drinkers to “Make Brian Laugh”. Those who have a joke to tell just need to submit it onto the Abbot website and if Brian thinks it’s side-splittingly funny, they’ll will be rewarded with his trademark booming belly-laugh. 

The best jokes will also be included on an online joke book for everyone to enjoy – so why not give it a go and make Brian laugh.

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Date: 25TH FEBRUARY 2010

Author: ABBOT

Tags: , , , ,

Category:Abbot News and Press